My Only Bear
In 2020, I had the chance to be part of a small team at Blabjorn Games where we created "My Only Bear," a match-3 mobile game. Our team included the product owner, two talented Unity developers, and me as the designer/illustrator. The game is all about a lovable bear that players get to guide through enchanting environments by solving puzzles and unlocking new areas.
Task
My primary responsibilities included:
- Designing the overall user experience (UX) and user interface (UI) to ensure smooth gameplay.
- Creating engaging illustrations and motion graphics to enhance visual appeal.
- Developing marketing materials for social media to attract potential players.
Action
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Illustrations
I created illustrations for the game, including the bear's adventures and iconic locations, and designed Polaroid-style images to enhance the narrative and provide visual rewards for players.
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Motion Design
I created dynamic video gameplay intros for social media, showcasing the game's mechanics and inviting players to join the adventure.
Marketing Materials
I made bright marketing images for social media to promote the game, highlighting gameplay and special features.
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Result
After six months of development, My Only Bear was successfully launched. However, due to insufficient marketing investment, the game struggled to gain visibility and generate revenue for ongoing development. The project did not continue beyond the launch phase, but I gained invaluable experience in collaboration, design under constraints. This project was a memorable chapter in my career.
