DeCommas
DeCommas DeFi product, launched in 2021 as an innovative automation layer powered by 3Commas. The branding aimed to reflect its connection to 3Commas while establishing a unique identity in decentralized finance. The challenge was to create a main logo and additional logos for product-features that conveyed simplicity and automation in DeFi strategies.
Task
In my role as lead brand designer, I focused on creating a logo that would effectively embody DeCommas as a DeFi product, but within the 3Commas ecosystem. It was important to infuse the design with the symbolism of the three commas, while integrating the letter "D" to create a cohesive visual representation of both brands.
Feature Logos
I designed logos for various DeCommas product features.
- GRIDex:
- Gears:
- Futures Contracts:
- Opex:
A logo that visually represented the grid logic of the bot, incorporating grid levels and trading candles to convey its functionality.
A design that symbolized the integration of users' crypto accounts, reflecting management and settings.
A logo that captured the essence of market movement, using upward and downward candle visuals, with green colors to signify potential profit.Â
A visual representation of the Bull Call Spread strategy in options trading, showcasing the strategic aspect of the feature.Â
Result
The DeCommas brand has established a strong identity in the DeFi space, visually linking it to 3Commas. Stakeholders have given positive feedback on the logo and designs, reinforcing the brand's message of simplicity and automation.
